ABOUT EFFECT COLLECTIVE
For years, consultants Nanette Fridman and Kelly Segal have collaborated with each other—and other trusted colleagues—to develop solutions to their clients’ varied organizational challenges. Over time, they found themselves explaining this working model over and over again. So once again they put their heads together and, after many hours of brainstorming, they launched Effect Collective.
Effect Collective is an organizational strategy firm co-founded by Nanette Fridman and Kelly Segal. We bring together seasoned advisors, facilitators, trainers, and coaches to help organizations achieve real results in governance, strategic planning, fundraising, and leadership development. We work with leaders when challenges are complex, stakes are high, and the path forward requires timely expertise and clear thinking.
Through Effect Collective, Nanette and Kelly’s past, current, and future clients receive the same excellence, accessibility, partnership, and ease of collaboration as always—plus they have access to a new group of curated, trusted experts.
MEET THE COLLECTIVE'S FOUNDERS
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Nanette Fridman
Founder
Specialties: Coaching, Governance, Financial Resource Development, Strategic Planning
Nanette Fridman is a catalyst for values-driven organizations and leaders.
Nanette R. Fridman, MPP, JD, is a trusted strategic advisor to mission-driven organizations and leaders navigating growth, change, and complexity. Her work sits at the intersection of strategy, leadership, and organizational development, helping leaders and teams make consequential decisions with clarity, confidence, and purpose. Nanette co-founded Effect Collective to give organizations a single, high-caliber destination for the work that matters most. Effect Collective provides strategy, facilitation, coaching, training, and speaking services across leadership and team development, governance, strategic planning, fundraising, and more. Before launching Effect Collective, Nanette founded and led Fridman Strategies, Inc. for nearly 20 years. During that time, she partnered with thousands of leaders across North America, from emerging organizations to large international institutions, helping them navigate governance challenges, strategic transitions, organizational growth, and cultural change in ways that advanced their missions and strengthened their long-term impact. Known for her good humor, high energy, and strategic depth, Nanette is a nationally recognized keynote speaker, facilitator, trainer, and executive coach. Whether advising a CEO, facilitating a board retreat, leading a governance workshop, or coaching a senior leader through change, she brings a rare blend of rigor, warmth, and practicality to her work. She is the author of Holding the Gavel: What Nonprofit Board Leaders Need to Know and On Board: What Current and Aspiring Board Members Must Know About Nonprofits & Board Service. Earlier in her career, Nanette worked as a corporate attorney and national field director for an advocacy organization, experiences that sharpened her understanding of both institutional dynamics and large-scale change. Originally from Rhode Island, Nanette earned her Juris Doctorate, cum laude, and Master’s in Public Policy from Georgetown University and her BA, summa cum laude, in political science from Tufts University. She also studied at Hebrew University of Jerusalem and is honored to be a Harry S. Truman Scholar. Nanette has held numerous volunteer leadership roles in the greater Boston community and beyond. She lives in Newton, Massachusetts, with her husband and children.
Kelly Segal
Founder
Specialties: Nonprofit Management, Coaching, Organizational & Systems Optimization, Fundraising
Kelly Segal is a strategist, coach, and advisor to mission-driven organizations navigating growth, change, and complexity.
Before launching Effect Collective, Kelly spent more than 25 years working alongside nonprofit and educational leaders, helping organizations strengthen operations, clarify priorities, build healthier cultures, and move important work forward. Known for combining candor with practicality, she quickly identifies what is getting in the way and helps leaders turn insight into action. Kelly has founded and led a nonprofit consulting firm, served as interim executive director for multiple organizations, and advised leaders through periods of transition, growth, fundraising challenges, and organizational change. She is particularly skilled at helping organizations align strategy with culture and capacity, ensuring ambitious goals are grounded in operational reality. In recent years, Kelly has also become a nationally recognized trainer on responsible AI use in nonprofits. Through workshops and consulting engagements across the country, she helps nonprofit professionals integrate AI in ways that are practical, ethical, and aligned with organizational values. Clients describe Kelly as a trusted thought partner, steady sounding board, and practical problem solver. She is known for asking the hard questions, bringing clarity to complexity, and helping leaders move from avoidance to action. Throughout her career, Kelly has served on boards and leadership committees supporting organizations focused on educational equity, women’s rights, and social justice. Kelly lives in Massachusetts with her husband and two sons. She loves travel (except to or from soccer tournaments), reading, late-night research rabbit holes, cooking, and audiobooks on just about anything.
Once Nanette and Kelly get to work, if you have additional needs, they activate the Effect Collective to find your perfect match of professional partners. The Collective features 12+ Members who are long-time trusted partners and experts in their fields, and in addition to Effect Collective’s core services, these Members provide:
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Advocacy
Capital & Endowment Campaign Counsel
Corporate Partnership Expertise
Diversity, Equity & Inclusion Efforts
Event & Conference Planning
Executive Search
Grant Research & Writing
Interim Executive Director/CEO
Marketing & Public Relations
Organizational Operational Services
Program Evaluation
Strategic Development Communications
Subject Matter Expertise in Faith-Based Organizations, Education, Arts & Culture, Health & Human Services and more
WE DO THE WORK THAT MATTERS.
AND WE HAVE FUN DOING IT.
How do we do it? Glad you asked.
We teach you to work smarter—not harder.
We enjoy what we do—and it shows.
We’re all about relationships—we stick with you for the long run.
We focus on the work that needs to be done, and we strongly believe in prioritizing, organizing & systematizing.
We know we’re here to work, but we pride ourselves on making our time together painless—dare we say fun?
We partner deeply with clients and colleagues to develop relationships that last.
FEATURED CLIENTS
Effect Collective Members have coached and trained thousands of clients and worked with hundreds of organizations—and counting! These are just a few.
Nanette Fridman is among the smartest, most strategic change makers I have met. She understands context, policy, opportunity for progress, and shares her understanding with clients and audiences with humor, a collaborative spirit, and the promise of doing good.
Dani Davis
Co-Founder & Chief Creative Officer
Girl Starter
